Matterport
Turn physical objects and environments into 3D models in seconds.
Pivot Timeline (7 pivots)
The only change is the removal of "floor plans" from the problem statement, which is a minor copy edit.
The target customer segment has expanded, and the product category now explicitly mentions 3D cameras, but the core product and problem statement remain the same.
The target customer has shifted from a broad range of building professionals to specifically Corporate Real Estate.
The target customer has broadened to include more building professionals, and the problem statement has been refined, but the core product and category remain the same.
The product category was slightly shortened, and the problem statement was reworded, but the core offering and target customer remain the same.
The target customer remains the same, and the product category is still 3D capture and virtual tour software, indicating a minor tweak in messaging and product description.
The target customer shifted from manufacturing facilities to real estate professionals/property marketers, indicating a change in the ideal customer profile.
The target customer has narrowed from a broad range of industries to specifically manufacturing facilities.
The target customer has broadened from real estate and construction to include manufacturing and facilities management, indicating a shift in ideal customer profile.
The target customer and problem statement have been slightly reworded, but the core product and customer base remain the same.
The target customer and problem statement have been rephrased, but the core product and customer base remain the same.
The target customer remains largely the same, and the product category is only slightly expanded, indicating a minor tweak rather than a significant pivot.
The target customer has shifted from individuals and families to real estate, architecture, engineering, and construction professionals, indicating a focus on enterprise clients.
The target customer has shifted from real estate, hotels, and engineering to individuals, families, and professionals, indicating a change in the ideal customer profile.
The target customer and product category have been slightly refined, but the core offering and problem statement remain the same.
The target customer segment has broadened, and the product category has been rephrased, but the core offering remains the same: 3D capture and virtual experiences.
The target customer has shifted from a general audience to specifically real estate professionals, retailers, and interior designers.
Snapshots (18)
Headline: Capture, share, and collaborate in immersive 3D.
Target: Corporate Real Estate, Property Marketing, Facilities Management, Design & Construction
Category: 3D cameras and virtual tour software platform
Problem: Helps digitize buildings, automatically create 3D tours, and provide 4K print quality photos and schematics.
Headline: Capture, share, and collaborate in immersive 3D.
Target: Corporate Real Estate, Property Marketing, Facilities Management, Design & Construction
Category: 3D cameras and virtual tour software platform
Problem: Helps digitize buildings, automatically create 3D tours, and provide 4K print quality photos and schematic floor plans.
Headline: Capture, share, and collaborate in immersive 3D.
Target: Corporate Real Estate
Category: 3D virtual tour software platform
Problem: Digitizes buildings and automatically creates 3D tours, 4K print quality photos, and schematic floor plans.
Headline: Capture, share, and collaborate the built world in immersive 3D
Target: Building professionals, real estate agents, architects, engineers, construction companies
Category: 3D capture and virtual tour software
Problem: Digitizing buildings and creating immersive 3D experiences is complex and time-consuming.
Headline: Increase buyer and seller confidence with digital twins.
Target: Real estate professionals (buyers and sellers)
Category: 3D capture and virtual tour software
Problem: Lack of buyer and seller confidence due to inability to physically experience properties.
Headline: Increase buyer and seller confidence with digital twins.
Target: Real estate professionals (buyers and sellers)
Category: 3D capture and virtual tour software platform
Problem: Helps digitize buildings and create 3D tours, 4K photos, and schematics automatically.
Target: Real estate professionals, property marketers
Category: 3D capture and virtual tour software
Problem: Lack of buyer and seller confidence in property marketing due to limited or inadequate property visualization.
Headline: Drive results with digital twins.
Target: Manufacturing facilities
Category: 3D capture and virtual tour software platform
Problem: Capturing large and complicated manufacturing spaces is difficult and time-consuming.
Headline: Drive results with digital twins.
Target: Businesses in industries that benefit from 3D views of operations (e.g., manufacturing, construction, facilities management)
Category: 3D digital twin platform
Problem: Inefficient, unsafe, and uninnovative business operations due to lack of a unified 3D view.
Headline: Drive results with digital twins.
Target: Building owners, real estate professionals, construction companies
Category: 3D capture and virtual tour software platform
Problem: Digitizing buildings and creating 3D tours is complex and time-consuming.
Headline: Available now
Target: Professionals who need to create dimensionally-accurate digital twins of spaces, such as real estate agents, architects, construction companies, and facility managers.
Category: 3D capture and virtual tour software platform
Problem: Creating dimensionally-accurate digital twins of spaces is traditionally difficult, time-consuming, and expensive, hindering professionals from effectively showcasing properties, managing facilities, or collaborating on designs.
Headline: Matterport for Android is here
Target: Building owners, real estate professionals, and anyone who needs to digitize a physical space
Category: Spatial data platform / 3D capture and virtual tour software
Problem: Matterport solves the problem of digitizing buildings and physical spaces to create 3D tours, floor plans, and other digital assets.
Headline: The standard for 3D space capture and collaboration
Target: Real estate, architecture, engineering, and construction professionals; businesses with physical spaces
Category: 3D space capture and virtual tour software
Problem: Digitizing buildings and creating 3D tours is complex and time-consuming.
Headline: What's new
Target: Individuals, families, and professionals who want to create and share 3D models of spaces.
Category: 3D digital twin platform
Problem: Creating immersive 3D models of spaces traditionally requires specialized equipment, making it inaccessible and expensive for many users.
Headline: Be There
Target: real estate, hotels, engineering
Category: 3D camera & building scanner
Problem: Creates realistic, interactive 3D and VR experiences that feel as real as being there.
Headline: Be There
Target: Real Estate, Construction, Travel, News & Entertainment industries
Category: 3D Reality Capture System
Problem: Creates realistic, interactive 3D and VR experiences that feel as real as being there.
Headline: Time to Get Real
Target: Real estate professionals, retailers, interior designers
Category: 3D modeling and virtual tour platform
Problem: Matterport enables users to create immersive 3D models of real spaces, allowing remote clients to experience, redesign, and share properties or retail spaces as if they were there in person.
Headline: MatterPort
Category: 3D capture and virtualization
Problem: Makes it difficult to capture 3D objects and scenes from the physical world and turn them into virtual objects for online use.