Ginkgo Bioworks
Our mission is to make biology easier to engineer.
Pivot Timeline (3 pivots)
The problem statement was reworded, but the core offering and target customer remain the same.
The problem statement was slightly reworded, but the core product and target customer remain the same.
The product category description was slightly shortened, and the target customer description was slightly shortened, but the core offering and target remain the same.
The company shifted from offering a cell programming platform to providing autonomous lab and cloud lab services, indicating a change in the core product offering.
The target customer description has been slightly refined to focus on R&D teams and emphasize data-driven aspects, but the core product and target industries remain the same.
The problem statement was slightly updated to include "unsustainable" in addition to "inefficient", but the core product and target customer remain the same.
The problem statement was slightly reworded, but the core product and target customer remain the same.
The problem statement was slightly reworded, but the core product and target customer remain the same.
The problem statement has been slightly reworded, but the core product and target customer remain the same.
The problem statement has been reworded slightly, but the core offering and target customer remain the same.
The problem statement was slightly reworded to emphasize sustainability and a wider range of markets, but the core product and target customer remain the same.
The problem statement was slightly reworded, but the core product and target customer remain the same.
The problem statement was reworded, but the core offering and target customer remain the same.
The target customer has shifted from a broad "customers across multiple markets" to specifically "companies in food, materials, and therapeutics industries", indicating a more focused ideal customer profile.
The problem statement changed 'microbes' to 'organisms', which is a minor copy change.
The company is positioning itself as "The Organism Company" and focusing on organism engineering, which suggests a rebrand and refined messaging around their core synthetic biology platform.
Snapshots (21)
Headline: Someday our kids will design the living world
Target: Biotechnology R&D teams
Category: Cloud lab for biological experimentation
Problem: Labwork is the bottleneck for biotechnology research and development.
Headline: Someday our kids will design the living world
Target: Biotechnology R&D teams and organizations
Category: Autonomous lab and cloud lab services for biotechnology research and development
Problem: Labwork is the bottleneck for biotechnology research and development, slowing down innovation and progress.
Headline: The Organism Company
Target: R&D teams in diverse markets like food, fragrance, and pharmaceuticals
Category: Cell programming platform
Problem: Ginkgo Bioworks helps R&D teams accelerate innovation by providing access to a data-driven, high-throughput platform for biological data and cell programming.
Headline: The Organism Company
Target: R&D teams in diverse markets like food, fragrance, and pharmaceuticals
Category: Cell programming platform
Problem: Ginkgo Bioworks helps R&D teams accelerate innovation by providing access to a data-driven, high-throughput platform for biological data and cell programming.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Traditional manufacturing processes are inefficient and unsustainable, hindering the development of better products across various industries.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Traditional manufacturing processes are inefficient and limited, hindering the development of innovative products across various industries.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Traditional manufacturing processes are inefficient and unsustainable, hindering the production of better products across diverse markets.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Traditional manufacturing processes are inefficient and unsustainable, hindering the development of better products across various industries.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Traditional manufacturing processes are inefficient and unsustainable, hindering the production of food, materials, and therapeutics.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses struggle to efficiently and sustainably manufacture products across diverse markets, from food to fragrance to pharmaceuticals.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses struggle to efficiently and sustainably manufacture products across diverse markets, from food to fragrance to pharmaceuticals.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses need a more advanced and efficient manufacturing technology to produce a variety of products.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses need a more advanced and efficient manufacturing technology to produce a variety of products.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses need a more advanced and efficient manufacturing technology to create products ranging from food to materials to therapeutics.
Headline: Ginkgo Bioworks
Target: Customers across multiple markets seeking custom-designed organisms
Category: Organism engineering platform
Problem: Ginkgo Bioworks addresses the difficulty of engineering biology by providing a platform to design custom organisms for various applications.
Headline: Ginkgo Bioworks
Target: Customers across multiple markets seeking custom-designed organisms
Category: Organism engineering platform
Problem: Makes biology easier to engineer by designing custom organisms for various markets, replacing traditional technology with biological solutions.
Headline: Ginkgo Bioworks
Target: Customers across multiple markets seeking custom-designed organisms
Category: Organism engineering platform
Problem: Makes biology easier to engineer by designing custom organisms to replace technology with biology.
Headline: The Organism Company
Target: Companies in food, materials, and therapeutics industries
Category: Cell programming platform
Problem: Businesses struggle to efficiently and sustainably manufacture products using traditional methods.
Headline: The Organism Company
Target: Customers across multiple markets
Category: Organism engineering
Problem: Replaces traditional technology with biological solutions by designing custom organisms.
Headline: The Organism Company
Target: Customers across multiple markets
Category: Organism engineering
Problem: Replaces traditional technology with biological solutions by designing custom microbes.
Headline: We make biology easy to engineer.
Target: Companies and researchers in industries such as pharmaceuticals, agriculture, and industrial chemicals
Category: Synthetic biology platform
Problem: Makes it difficult and expensive to engineer biology for various applications.