The Athletic

Summer 2016Consumer -> Contenthttps://theathletic.comYC Profile

Subscription sports media.

Pivot Timeline (0 pivots)

Minor TweakWebsiteMar 2026 → Mar 20262026-032026-03 (UTC)90% confidence

The product category description was slightly shortened, but the core offering and target customer remain the same.

product category: Sports news and media subscription serviceSports news and media subscription
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After
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Snapshots (34)

Mar 09, 2026
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Headline: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Target: Sports fans who want in-depth coverage of their favorite teams and leagues

Category: Sports news and media subscription

Problem: Provides comprehensive sports coverage, including breaking news, stories, and analysis, for fans who want more than just scores and highlights.

Mar 02, 2026
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Screenshot

Headline: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Target: Sports fans who want in-depth coverage of their favorite teams and leagues

Category: Sports news and media subscription service

Problem: Provides comprehensive sports coverage, including breaking news, stories, and analysis, for fans who want more than just scores and highlights.

Feb 09, 2026
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H1: The Athletic: Subscription sports media. | Y Combinator

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Oct 18, 2025
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H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Jun 22, 2025
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H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Jan 26, 2025
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H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Nov 27, 2024
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H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

May 13, 2024
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Mar 26, 2024
BookfaceWaybackok

H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Mar 17, 2024
BookfaceWaybackok

H1: The Athletic: Subscription sports media. | Y Combinator

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Feb 27, 2024
BookfaceWaybackok

H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Jan 15, 2024
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Sep 18, 2023
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

May 22, 2023
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Feb 27, 2023
BookfaceWaybackok

H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Jan 30, 2023
BookfaceWaybackok

H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Jan 23, 2023
WebsiteWaybackok

H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Dec 27, 2022
BookfaceWaybackok

H1: The Athletic

Meta: Subscription sports media. Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic has 600 employees based in San Francisco, CA, USA.

Sep 26, 2022
WebsiteWaybackok

H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

May 30, 2022
WebsiteWaybackok

H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Jan 31, 2022
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.

Oct 02, 2021
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H1: The Athletic - Sports news, stories, scores, schedules, podcasts, and more

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis, all ad-free.

Jun 17, 2021
BookfaceWaybackok

H1: The Athletic

Meta: The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

Jun 07, 2021
BookfaceWaybackok

H1: The Athletic

Meta: The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

May 17, 2021
WebsiteWaybackok

H1: The Athletic

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis, all ad-free.

May 09, 2021
BookfaceWaybackok

H1: The Athletic

Meta: The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

Apr 24, 2021
BookfaceWaybackok

H1: The Athletic

Meta: The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

Apr 10, 2021
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H1: The Athletic

Nov 19, 2020
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H1: Rosenthal: Robinson Canó, a drug cheat, can likely forget the Hall of Fame

Meta: Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis, all ad-free.

May 09, 2020
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H1: In-depth sports stories you won't find anywhere else

Meta: Go beyond the box score with quality, in-depth local and national sports coverage from an all-star team of writers. The Athletic is a subscription-based media publisher of smarter sports coverage for die-hard fans. With coverage in most major professional markets across North America, readers can count on exclusive, authentic storytelling written by talented sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, and many more.

Aug 31, 2019
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H1: The New Standard of Sports Journalism

Meta: Go beyond the box score with quality, in-depth local and national sports coverage from an all-star team of writers. The Athletic is a subscription-based media publisher of smarter sports coverage for die-hard fans. With coverage in most major professional markets across North America, readers can count on exclusive, authentic storytelling written by talented sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, and many more.

Feb 02, 2019
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H1: The Athletic

Meta: Go beyond the box score with quality, in-depth local and national sports coverage from an all-star team of writers. The Athletic is a subscription-based media publisher of smarter sports coverage for die-hard fans. With coverage in most major professional markets across North America, readers can count on exclusive, authentic storytelling written by talented sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, and many more.

Feb 20, 2018
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H1: Premium National Coverage

Meta: The new sports page for smarter fans.

Apr 09, 2002
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Meta: Information and resources for the athletic